Using Social Media to get more clients

Social media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

Social media and networking platforms like Facebook,Guest Posting Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to FameNow remember that that the same rules apply for social media as they do for traditional marketing: giving value, building relationships!

At the core, Client Attraction is about PULLING clients in with a compelling message and creating such high-content information that adds value to your audience that it motivates them to take further action into working with you. And the same applies with social media.

So, when using social media, you want to be clear on how you can tap into this new marketing strategy and still remain “Client Attractive.” Here are some strategies for doing so:

Have a clear objective and develop a strategy. Due to the popularity of sites like Facebook and Twitter – it’s easy to get sucked into the “bright shiny object syndrome” and immediately jump in 100% by using these tools as a way to market your business and attract clients. But, you can’t just dive right in because “everyone else is doing it.” You need to have an objective. Is it to build your list? Attract more clients? Position yourself in the marketplace with more prospects and potential joint venture partners? What call-to-action or response do you want to achieve with each interaction with social media? Get clear on your end result first – then develop the plan.

Focus on the long-term relationship. Client Attraction is not at all about the “churn and burn” approach to building relationships – and it’s no different with social media. It takes time to cultivate relationships with prospects before they become clients. Prospects through social media still want to know you and like you and ultimately trust you before they decide to work with you or buy your product. Through the power of social media you can deepen that connection and build the bond with the person you’re relating with. You can accelerate that relationship or expand your reach with the amazing “connectivity” that social media provides – but you must remain focused on that relationship and connection you build over time in order to remain client attractive.